PROJECT DESCRIPTION
BookIn is an app / platform for us to go for a vacation and take cares off your shoulders with the right booking system for your holiday stay. Following freelance project have adressed me to work with the team on the booking application, the main pain point was group bookings and international destinations, so info should be presented as easy as possible with possobility to filter and see details if needed. I was in charge of the landing and discovery stages of this app.
Software: Figma, Photoshop, Illustrator
User research focuses on understanding users behaviours and needs. User research is the methodic study of target users- including their needs and pain points, therefore designers have the sharpest possible insights to work with to make the best designs. User researchers use various methods to expose problems and design opportunities, and find crucial inform gion to use in their design process.
I did a user survey and asked 15 for Travel booking apps and travel needs.
User persona is an ideal user. Personas are created after customer research, qualitative and quantitative. Segmented by demographical and psychological data in order to create specified target audience.
Digital Design | Layout Design | Graphic Design