Veronika
Savikina.
Product Design | UX/UI Design
savikina.v@gmail.com
About Me
A Product & Experience Designer focused on shaping digital ecosystems – from product interfaces to large-scale web and e-commerce experiences.
My work sits at the intersection of user needs, business strategy, and technical feasibility. I specialize in turning fragmented or complex journeys into structured, scalable experiences that perform over time.
With a background spanning UX, visual design, marketing, and development collaboration, I bring a systems-level perspective to design. I’ve led experience initiatives across industries and cross-functional teams, balancing strategic thinking with hands-on execution when needed.
I’m particularly drawn to work where design influences direction – not just delivery, and where thoughtful experience design directly contributes to business growth and long-term product clarity.
Projects
A selection of projects, shaped by strategy, research, and a focus on user experience
Beauty and skincare
Aesop, L’Oréal
A luxury skincare brand known for its minimalist design, botanical with science formulations and global retail presence, now part of the L’Oréal Luxe division.
Role:
As a Product & Experience Designer at Aesop (L’Oréal), I shaped global content and product experiences for cross‑category campaigns – driving engagement and conversion through UX strategy, content optimisation and data‑led iteration. I delivered end‑to‑end design from marketing briefs to UX decisions, wireframes, SEO‑aligned content structures and annotated delivery, while guiding global markets and collaborating with development on platform capabilities.
Key Responsibilities
- Defined content strategy + UX direction for global campaigns ensuring clarity, hierarchy and cross‑market consistency.
- Analysed campaign performance vs previous activations to inform future UX strategy and improve engagement.
- Delivered end‑to‑end design: brief → UX strategy → copy/creative briefing → wireframes → annotated design.
- Increased engagement & conversion through layout optimisation, clearer storytelling, and improved user flows.
- Provided global guidance to regional teams on campaign activation, content usage and cross‑category standards.
- Created scalable Figma components and documentation supporting platform migration and design fidelity.
- Worked with developers to align UX decisions to technical capabilities & constraints.
Outcomes
- Improved campaign engagement and conversion through data‑driven UX and SEO‑optimised content.
- Enabled global consistency via clear design guidelines and scalable component structures.
- Strengthened design‑to‑development workflows, reducing rework and improving delivery quality.
I’m proud of this project because it allowed me to drive measurable increases in engagement and conversion for a design‑led global luxury brand. Aesop’s unique identity — now part of L’Oréal’s Luxe division — demanded high‑fidelity execution and strategic UX thinking, which made every optimisation impactful. Using campaign performance data to refine UX decisions, I helped global markets activate consistent, high‑quality experiences while improving user behaviour week over week. Seeing these improvements scale internationally made this work especially rewarding.
Fashion e-commerce
Jimmy Choo
Fashion brand. Full redesign of website from Checkout, Navigation and Search to PLP, PDP and confirmation emails pages. Fully built A/B testing and personalised user journeys via Dynamic Yield according to target audience and user journey.
Goal
Jimmy Choo assigned to elevate its luxury eCommerce experience by improving product discovery, navigation clarity and the overall path to purchase. The goal was to increase engagement and conversion while strengthening brand expression across all user journeys.
My Responsibilities
- Led UX and content design across PLP, PDP, Navigation, Search, Checkout, and key digital touchpoints.
- Analysed performance data, user behaviour and A/B test results to shape optimisation strategy and prioritise improvements.
- Defined UX solutions that increased clarity, reduced friction and supported both editorial and commercial objectives.
- Delivered high‑fidelity wireframes, content structure, component recommendations and annotated specs for cross‑functional teams.
- Collaborated with product, engineering and marketing to ensure technical feasibility, consistency, and accurate implementation.
- Contributed to the foundations of a modular Figma design system to support scalable, future‑ready UX.
Outcomes
- Improved engagement and reduced drop‑off across navigation, PLP, PDP and search flows through data‑driven iteration.
- Increased clarity and conversion likelihood across product journeys, especially through refined taxonomy and PDP simplification.
- Strengthened global design consistency via reusable UI components and clearer UX patterns.
- Enabled ongoing optimisation by introducing test‑and‑learn frameworks rooted in analytics and behavioural insights.
- Delivered measurable UX improvements across high‑impact journeys for a major global luxury brand.
- Applied a rigorous, data‑driven optimisation approach, translating analytics into design decisions that improved engagement and conversion.
- Helped shape a more scalable, consistent UX foundation that now supports multiple markets and future work.
- Collaborated across disciplines to bring clarity, structure and strategic direction to a complex digital ecosystem.
Jewellery e-commerce
Vashi
Luxury jewellery e-commerce and retail company.
Opportunity to create bespoke or customised pieces as well as purchase ready-made fine jewellery.
Goal:
My Role:
Key Contributions
- Led bi‑weekly homepage optimisation using performance insights to adjust hierarchy, improve module engagement and support seasonal storytelling.
- Redesigned the Gift Guide with clearer segmentation, visual structure and product visibility to increase exploration during peak periods.
- Updated PLP layouts to maximise product imagery, simplify filters, and improve mobile friendliness.
- Refined PDP structure with improved information grouping, 360° views and more accessible customisation options.
- Strengthened the engagement ring customisation flow with guided steps, clearer diamond logic and embedded educational content.
- Applied ongoing analytics and campaign learnings to refine layout, CTAs and content positioning for incremental engagement gains.
Outcomes
- Higher engagement across homepage and gift‑focused modules due to continuous, data‑driven optimisation.
- Increased discoverability across gifting and jewellery categories during seasonal trading.
- Improved confidence and browsing flow across PLP/PDP, reducing friction and supporting higher‑intent behaviour.
- Delivered consistent UX improvements aligned with brand goals and conversion‑driven priorities.
I’m proud of this project because it proved how much data‑driven design can directly impact engagement and conversion. By iterating weekly and redesigning key pages like the Homepage, Gift Guide, PLP, PDP and the customisation flow, I saw measurable increases in scroll depth, interaction with featured modules, and movement into high‑intent product areas. Every improvement – from clearer segmentation to better product visibility and simplified customisation steps – resulted in users exploring more, staying longer and progressing deeper into the journey. Seeing these behavioural shifts happen immediately after each design release made this one of my most rewarding, high‑impact optimisation projects.
Starstock
Ecommerce food and drinks company.
StarStock is a platform that allows licensees to order food and drinks stock directly from the brands that create them.
BOOKING APP
BookIn
BookIn is a holiday booking platform designed to simplify vacation planning by helping users find and reserve the perfect stay with ease.
furniture retail
Bold
As the UX/UI designer for Bold, a new furniture startup, I helped shape their e-commerce platform – creating a modern, intuitive shopping experience to support their market entry.
fashion agency
Studio Moda
End-to-end design for an international fashion agency, covering both brand/product design and the full web design and development process to deliver a bold, editorial digital presence.
investment company
Century Next
End-to-end brand and website design and development for an investment firm focused on emerging markets, including technology, fintech, and crypto-backing teams and solutions that drive innovation and industry disruption.
software as a business
SaaS Pages
UX/UI design for SaaS platforms focused on user adoption, retention, and efficiency. Each solution aligns user needs with business goals to drive growth and reduce churn.
get in touch.
savikina.v@gmail.com
www.linkedin.com/in/veronika-savikina/