Product Design, Ux/ui design
STUDIO MODA
ROLE: Product Design, UX/UI design
Studio Moda is a fashion agency from Italy. Product and UX/UI design project for fashion buying agency.
Problem Statement
Fashion agency doesn’t have a website, only online appearance is Instagram account that brings the most visitors
- Can’t see brands cooperating with the agency
- Clients are not aware of the goal and
- Returning a product is troublesome
- Don’t get the same experience as walking through a showroom
challange
Studio Moda was changing for over 10 years, however their strategy always stayed the same. In the past their website didn’t show much conversion rate. The main goal of the project was to redesign their website. However company’s management system has changed, what lead to some new branding decisions. They have asked me to take over product design later on involving brand design: logo, business cards, user research.
Research Process
During this project all the quantitative research materials were provided by the agency’s director. Qualitative research was conducted through interviews and remote user testing. Later on personas and empathy map developed together user profile and journey. Following decided on navigation and information architecture.
Market Analysis
With the requirements from the project brief and research plan in hand that served as a guide that followed throughout the research phase, I started my research with Market Analysis. To start this project it was important to understand fashion agencies market, current target demographics and competitor’s strategies overall.
Persona
User persona is an ideal user. Personas are created after customer research, qualitative and quantitative. Segmented by demographical and psychological data in order to create specified target audience.
key research findings
Italy is the biggest fashion distributor related to the private clients and high-end fashion brands.
The prime demographic for using fashion agency services are between the ages of 25-50 years old and predominantly female.
Online shopping has reflected massively on the consumer behaviour and decision making. Clients now are willing to make orders online easily, rather than going live to the showrooms.
First-time clients are still willing to visit showrooms, but after browsing through the product catalogs.
CUSTOMER JOURNEY
results
After the secondary research, I developed a list of questions and conducted series of interviews with people who had experience with fashion buying agencies and buying process with them. These interviews helped me in gaining an understanding of people’s experiences and preferences towards buying agencies. Assumptions I hoped to prove or disprove were:
• Clients were willing to see catalogs of the brands online to make an order from abroad
• Clients We re willing to see brands that fashion agency is working with
• Clients were coming from the Instagram, world of mouth and previous orders
Mockups
CONTACTS
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Churchyard Row 9
SE11
London - savikina.v@gmail.com
SOCIAL NETWORK
VERONIKA SAVIKINA
Digital Design | Layout Design | Graphic Design