StarStock is a platform that allows licensees to order food and drinks stock directly from the brands that create them. Its a Startup that was changing their strategy for 10 years. As many startups they have flexability for changes, this is where me, as a digital designer, came to help. For 2 years Starstock marketing team, project manager, development team and me, as a Digital Designer, were experementing with UX/UI in order to increase analytics analytics coming from the website-their main product.
Software
Figma, Photoshop, Miro
Starstock is an ecommerce platform for pubs, restaurants, bars and etc, to order drinks and food from one place. They had a great brands portfolio, however low visitors and orders conversion. They had a line of issues
– Complicated order system
– Unpleasent view of the products
– Difficulty to find the right products
– Cotegorization of the products
Software
Figma, Photoshop, Illustrator, Miro
Company has asked me to be their Digital Designer – UI design and Graphic marketing designs were the key. Research behind the project was made beforehand and project manager was the one communicating their strategy for the successfull design. From the provided research I had to apply findings to a navigation structure and information architecture
I was working directly with Marketing team and Development team. Starting with wireframes, mockups and testing, finishing with banners, print in magazines, layout designs.
Sales team was collecting data from the pubs and bars around the city at the same time promoting the brand. They used interview and questionares in order to find needed information.
The prime demographic for pubs and bars owners/managers are between the ages of 35-60 years old and predominantly males.
Boomers are largest group of business owners.
Owners/managers showed that they are willing to make order inperson rather than online, they would prefer sales team/customer support help in constructing orders.
They have fixed number of products that they would need monthly and are not interested in unknown brands.
Starstock is one of a kind statup that provides services directly to licences, therefore there are not may direct competitiors. However, there were still companies that could be compared and including large market places, such as Sainsburies, Asda, Tesco, were included in the research as research showed that companies were ordering from them directly as well. In 2021 Starstock started cooperating with Morrisons.
User persona is an ideal user. Personas are created after customer research, qualitative and quantitative. Segmented by demographical and psychological data in order to create specified target audience.
Digital Design | Layout Design | Graphic Design
